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How should we talk about Pink October and the fight against breast cancer?

October is Breast Cancer Awareness Month: a chance to stack the odds in women's favour by encouraging testing and raising money for research. But it's about so much more than that.

One in eight women in the world will develop some form of breast cancer in their lifetime. We all know a survivor or someone who's battling it. What’s the best mindset to tackle this struggle? The women most at risk for breast cancer are over 50. Even if it's detected early and treated in time, it hits women at a time in their lives when their bodies are changing. In a world that's increasingly image-conscious, how can we make women feel supported rather than stigmatised?

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